All things shopping

For 60 years, Lathams discount store has been offering a vast shopping experience and amazing prices in the heart of the Norfolk Broads. It has everything from great value everyday essentials including groceries, toiletries and DIY to clothing, homewares and gifts, not to mention a garden centre and Scallywags pet shop.

Lathams was first opened by Ken Latham in 1963 as a ‘piscatorial paradise’, a homage to his love for fishing on The Broads, and the store quickly became popular with local people and holidaymakers alike.

When Ken retired in February 1989, Lathams joined the family-run Norfolk discount group QD, who has since invested in the premises to expand the shopping experience for customers and built a dedicated Lathams Fishing Tackle shop opposite the main store.

At Lathams, you can always be sure of Value Guaranteed, with items across the store cheaper than other retailers or price matched. Shop big brands at small prices too, from Regatta to Emma Bridgewater.

Pop into the garden centre for a stunning array of top quality plants at amazing prices, including bedding plants which are homegrown by the QD Group in their very own nurseries. Treat your furry friend with a visit to Scallywags pet shop.

Customers at Lathams can sign up for a free Reward Card, offering 10% of their next shop, plus special deals, exclusive discounts and even a gift on your birthday. To get a Reward Card, simply pick up a form during your visit.

Also located in-store at Lathams is Flour & Bean Café – a family run bakery, using the highest quality, local ingredients to prepare mouth-watering artisan products. Pick up a loaf of freshly baked bread to takeaway or sit down in the café to enjoy delicious cakes and fancies. Whether you’re looking for a quick coffee, light bite or a full meal, Lathams Flour & Bean Café is a must-visit for breakfasts, lunches and dinners, as well as everything in-between. Alongside the best barista coffee, the café is licensed to serve cold beers, wine and prosecco. The afternoon tea is also not to be missed!

With so much to see, come and make a day of it on the stunning Norfolk Broads.

Lathams Discount Fishing Shop

Run by anglers for anglers, Lathams discount fishing tackle shop, is a must-visit on your trip to the Norfolk Broads. With everything for a great fishing trip, the shop has a complete range of reels, rods and tackle from big brands all at amazing value prices, as well as bait for both sea fishing and course fishing. Whether you’re a beginner or professional, the friendly team will be able to advise on the best gear and provide local catch reports during your visit too.

Willow Tree Delicatessen is a high-quality delicatessen and speciality food store found at the award-winning Wroxham Barns in North Norfolk offering an amazing range of local, regional, and international charcuterie, cheeses, antipasti, beers, wines, spirits, and fine foods.

The business is led by Martin Dupée who relocated to Norfolk over thirty five years ago and has been a strong advocate for the region ever since and the store reflects this celebrating the absolute best of Norfolk and East Anglia. 

Product ranges include the famous Binham Blue and Norfolk Dapple cheeses, fresh jersey milks from Old Hall Farm at Woodton, sausages, steaks and burgers from Intwood Farm, located just south of Norwich, and so, so many locally produced preserves, chutneys and honey.

We also stock an extensive range of Farmyard Frozen products, which is a fine dining frozen range created by the chefs at Farmyard restaurant in St Benedict’s Street in Norwich. Pizza’s supplied by Norwich’s Brick Pizza are a popular staple for many. In terms of drinks, there are over 50 different beers, from breweries including Woodforde’s a couple of miles down the road and Wild Craft, wines from the Burn Valley and Winbirri Vineyards, five different coffees which have been blended exclusively for the deli and, quite probably, the widest range of gins, rums, vodkas and ready-to-drink cocktails all from Norfolk producers.

Add to this the very best speciality foods from across the region, UK and abroad, there really is so much to choose from. With free and easy parking, you will have to visit to see for yourself

If you love exploring the outdoors or just relaxing in your garden then Norwich Camping & Leisure superstore is the place to visit. We like to call it an outdoor "leisure village" with so much to see for the entire family.

From outdoor leisure equipment to our beautiful displays of garden plants, lunch at the coffee shop or a visit to our farm shop, you can spend several hours with us. Our site is adorned with glass showrooms, plants, paths, marquees, party tents, above ground pools, barbecues and so much more. We have aisles and aisles of camping and outdoor leisure equipments to acres of tents on display, meaning the finest array of camping and outdoor supplies await you.

We are proud to maintain the best customer service in the business and will not be beaten on price. We are a state of the art family destination and a Norfolk independent business which always remember that you are the customer.

Opening hours are:

Monday to Saturday: 9.00am - 5.30pm

Sunday: 10.00am - 4.00pm

Bank Holidays: 10.00am - 5.00pm

Reel Tackle Treasures is an online fishing retailer based out of Norfolk, they mainly sell on their website but also attend local carboots and markets.

The company was founded by Will after he was fed up with too much fishing tackle going to waste, and the sheer price of new tackle. Reel Tackle Treasures mainly focuses on used tackle but also sells new tackle alongside and aims to help both old and new anglers upgrade their fishing gear.

Their website has all their products on and is easy to navigate, there is also a section for blogs which are full of useful information for both new and old anglers and new blogs are being published constantly.

If you have any spare tackle lying around but don't know where to sell it? Reel Tackle Treasures will give you a fair price and collects nationwide so no need to travel!

Reel Tackle Treasures also provide some bespoke service such as rig tying, tackle help, and are happy to answer any questions you may have.

We are your local independent electrical retailer offering a wide range of products and services which include Smart LED televisions from Panasonic, LG, Sony and Samsung.

We are a main stockist for Roberts radio and have a huge selection of DAB radios in store.

We are main dealers for all kitchen appliances from Smeg, Siemens, Bosch, AEG and many more.

We aim to offer a service where you the customer can call in and talk about your requirements and we find the product to suit your needs at a competitive price.

We try to keep a wide selection in store but can order and obtain most appliances very quickly. We also stock gas and electric cooking products which include range style cookers and built in appliances. Duel fuel cooking is also very popular and Smeg, Belling, Electrolux and Rangemaster have a large selection of products to choose from.

We have stores in Alysham, North Walsham and Sheringham and cover most of Norfolk with our own delivery and installation service and also have the ability to deliver Nationwide. All of our staff are knowledgeable and pride themselves in being able to find the right product to suit your needs.

At J B Postle, we offer a non-stop service from the minute of the initial enquiry right through the whole lifetime of the product. We are able to offer you spares and repairs through our extensive after sales service. We also offer a Price Match service on a like for like basis, contact us with your enquiry. Our E-Commerce website enables you to shop 7 days a week and 24 hours a day using our delivery or Click & Collect service.